top of page

Viceroy Hotel Group

As a principal member of the corporate marketing team, I led brand marketing efforts across the digital, social, and experiential marketing channels on behalf of the luxury hotel group. In addition, I managed the digital acquisition strategy for four of the properties. 

Website Content
& Digital Strategy

Developed content for

Managed SEO, SEM & Display Advertising efforts with digital agency partners. 

viceroy social.png

Social Strategy

Managed corporate social media account @viceroyhotels and supported hotel social accounts with growth & content strategies.

Launched the first influencer program for the international portfolio of hotels.

Event Management

Designed and executed tradeshows for the luxury travel industry community in Los Angeles and New York City. 

bottom of page